Attention small creative agencies: Scale without adding staff!
White label Creative/Art Director & hands-on designer or Writer + Artist team.
This approach can help agencies expand rapidly for a new project or client and can also help agencies add capabilities quickly.
Barthelmes Brand has helped strategy + naming agencies and Public Relations firms quickly add visual branding capabilities.
Until fairly recently the most common approach to taking on new customers and added workload was to hire additional full-time staff. This approach has served businesses well and has plenty of benefits.
But, finding and hiring the right full-time employee can be expensive, frustrating and time-consuming—leaving team members picking up the slack or passing on new opportunities.
Let’s take a look at the real costs of hiring a full-time employee and compare against hiring a freelancer.
Let's say that you just acquired some new business and need some additional graphic design help. Or, you need to add visual brand and design capabilities…You might hire a junior graphic designer for $60,000 or you can hire a freelancer for $80/hr.
Both have their pros and cons. The full-time employee will learn the ins and outs of the business, be integrated into the corporate culture, get to spend time with management, and become a valuable team member. The freelancer will learn some of the ins and outs of the company, likely in less detail and they’ll primarily focus on learning the needs of the project, in order to work quickly and effectively.
But what is the real cost of the full-time employee vs. the $80/hour freelancer? For the purposes of simplicity, this is the example we will be working with. See more here:
Interested in learning more? Chip Barthelmes 614-354-8340 cbarthelmes@icloud.com
Thank you!